--- title: "eBook: 4 models for hospital website redesign" description: 4 modern, yet practical models to architect, design and build a consumer-centric hospital website that also delivers measurable ROI for your C-suite. image: https://offers.whiterhino.com/hubfs/images/Site_Refresh_Oct2016/Case%20Studies/Overlake/Hero%20image%201.jpg --- [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![white_rhino_desktop.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_desktop.png?width=457&name=white_rhino_desktop.png "white_rhino_desktop.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![logo_whiterhino-small.png](https://offers.whiterhino.com/hs-fs/file-384671339-png/images/logo_whiterhino-small.png?width=150&name=logo_whiterhino-small.png "logo_whiterhino-small.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) # 4 models for a consumer-centric hospital website Modern approaches to structure, design, and build a site that supports integrated marketing ###### PLEASE REGISTER FOR THE EBOOK With healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands. In this eBook, you’ll learn about four models to architect, design and build a consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can: - Create a scalable platform for integrated service line marketing programs - Weave inbound and content marketing strategies throughout your site - Deliver a more personalized web experience with the help of your EHR - Manage important internal cultural shifts as you embark on a redesign ##### about us White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience. [learn more](http://www.whiterhino.com/about) ##### get in touch Main office:   399 Boylston St., 6FL, Boston, MA 02116 781 862 4900 [contact us](http://www.whiterhino.com/contact) [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20linkedin.png?width=28&height=28&name=white%20rhino%20linkedin.png "white rhino linkedin.png")](https://www.linkedin.com/company/124170)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20twitter.png?width=28&height=28&name=white%20rhino%20twitter.png "white rhino twitter.png")](https://twitter.com/RhinoTalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20facebook.png?width=28&height=28&name=white%20rhino%20facebook.png "white rhino facebook.png")](https://www.facebook.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20instagram.png?width=28&height=28&name=white%20rhino%20instagram.png "white rhino instagram.png")](https://www.instagram.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20vimeo.png?width=28&height=28&name=white%20rhino%20vimeo.png "white rhino vimeo.png")](https://vimeo.com/whiterhino) © Copyright 2025 White Rhino. All rights reserved. [Privacy Policy](http://www.whiterhino.com/privacy)