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A go-to-strategy for B2B marketers, inbound content marketing generates 3x the number of leads at 62% less cost than traditional advertising. In this eBook, we take a look at how these same strategies can drive engagement for healthcare marketers.
See how you can use best practices in B2B inbound content marketing to generate awareness for priority hospital service lines. And explore how leading B2B brands like SAP use brand journalism to attract audiences earlier in the marketing funnel.
