EVENT DETAILS

What does the brain's amygdala, limbic and executive functions have to do with advertising? If marketing is all about understanding what makes people tick—then it’s everything. Learn the secrets of how trust is built between consumers and brands—from retail to healthcare—so that advertising stimuli activate the right emotional triggers helping gain access to the brain's most complex cognitive processing areas.

Tuesday, October 10
5:00 – 6:00 pm

374 Congress Street
3rd Floor, Suite 307
Boston, MA

 

This event is at capacity.
If you'd like a free copy of the recording after HUBweek, please register below.

EVENT PANELISTS
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Joel A. Salinas, MD, MS, MBA

Neurologist, Cognitive Behavioral Neurology Unit

Massachusetts General Hospital

Harvard Medical School

Manuel-Garcia-Garcia.jpg

Manuel Garcia-Garcia, PhD

SVP, Neuro & Behavioral Science Center

Ipsos

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Dan Greenwald

Founder, President & Chief Creative Officer

White Rhino

ABOUT HUBWEEK

A festival for the future

Founded in December 2014 by The Boston Globe, Harvard University, MIT and Massachusetts General Hospital, HUBweek is a first-of-its-kind civic collaboration and weeklong festival that brings together the most creative and inventive minds making an impact in art, science and technology.

LEARN MORE

 

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