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What does the brain's amygdala, limbic and executive functions have to do with advertising? If marketing is all about understanding what makes people tick—then it’s everything.

In this panel discussion at HUBweek 2017, we explored how trust is built between consumers and brands—from retail to healthcare—and how advertising stimuli can activate the right emotional triggers helping gain access to the brain's most complex cognitive processing areas.

Topics include:

  • How the brain responds to advertising
  • The neuroscience of multi-sensory consumer experiences
  • How advertising can influence consumer perceptions
  • The neuroscience behind "fake news"

 

 
EVENT PANELISTS
Joel-Salinas.jpg

Joel A. Salinas, MD, MS, MBA

Neurologist, Cognitive Behavioral Neurology Unit

Massachusetts General Hospital

Harvard Medical School

Manuel-Garcia-Garcia.jpg

Manuel Garcia-Garcia, PhD

SVP, Neuro & Behavioral Science Center

Ipsos

Dan-Greenwald.jpg

Dan Greenwald

Founder, President & Chief Creative Officer

White Rhino

ABOUT HUBWEEK

A festival for the future

Founded in December 2014 by The Boston Globe, Harvard University, MIT and Massachusetts General Hospital, HUBweek is a first-of-its-kind civic collaboration and weeklong festival that brings together the most creative and inventive minds making an impact in art, science and technology.

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about us

White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.

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399 Boylston St., 6FL, Boston, MA 02116

781 862 4900

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