--- title: eBook:The monetization of content marketing description: Get a first-hand look at the strategy that Citrix used to develop the right content for the right audiences, deliver it in a scalable way, and measure its impact all the way through to revenue. image: https://offers.whiterhino.com/hubfs/images/Blog_Images/shutterstock_365852219.jpg --- [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![white_rhino_desktop.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_desktop.png?width=457&name=white_rhino_desktop.png "white_rhino_desktop.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![logo_whiterhino-small.png](https://offers.whiterhino.com/hs-fs/file-384671339-png/images/logo_whiterhino-small.png?width=150&name=logo_whiterhino-small.png "logo_whiterhino-small.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) # The monetization of content marketing Get a first-hand look at the strategy that Citrix used to develop the right content for the right audiences, deliver it in a scalable way, and measure its impact all the way through to revenue. ###### PLEASE REGISTER TO DOWNLOAD THE EBOOK For all the years B2B marketers have been doing content marketing, less than half know what a successful content marketing program actually looks like. This eBook explores a new equation for calculating the value of content marketing – for your audience and your business: - A one-to-many model for producing large volumes of content without hiring an army of writers - Strategies to ensure your promotions connect with audiences on an individual level - The marketing stack that Citrix used to see exactly how much revenue each promotion drove ##### about us White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience. [learn more](http://www.whiterhino.com/about) ##### get in touch Main office:   399 Boylston St., 6FL, Boston, MA 02116 781 862 4900 [contact us](http://www.whiterhino.com/contact) [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20linkedin.png?width=28&height=28&name=white%20rhino%20linkedin.png "white rhino linkedin.png")](https://www.linkedin.com/company/124170)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20twitter.png?width=28&height=28&name=white%20rhino%20twitter.png "white rhino twitter.png")](https://twitter.com/RhinoTalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20facebook.png?width=28&height=28&name=white%20rhino%20facebook.png "white rhino facebook.png")](https://www.facebook.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20instagram.png?width=28&height=28&name=white%20rhino%20instagram.png "white rhino instagram.png")](https://www.instagram.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20vimeo.png?width=28&height=28&name=white%20rhino%20vimeo.png "white rhino vimeo.png")](https://vimeo.com/whiterhino) © Copyright 2025 White Rhino. All rights reserved. [Privacy Policy](http://www.whiterhino.com/privacy)