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With healthcare consumerism in full swing, the new standard for hospital website redesign is inspired by best practices from leading B2B and B2C brands. In this eBook, you’ll learn about four models to architect, design and build a consumer-centric hospital website that also delivers measurable ROI for your C-suite. Explore how you can:
- Create a scalable platform for integrated service line marketing programs
- Weave inbound and content marketing strategies throughout your site
- Deliver a more personalized web experience with the help of your EHR
- Manage important internal cultural shifts as you embark on a redesign
