Understand the HIPAA compliance risks associated with personalized marketing and look at the tools that are available today that will enable organizations to reap the benefits of personalization while maintaining patient trust.
Personalization offers significant opportunity to drive heightened business results, but it can't come at the expense of sharing PHI.
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White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.
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