--- title: HIPAA-Compliant Website Personalization - White Rhino Healthcare Strategy description: Understand the HIPAA compliance risks associated with personalized marketing. image: https://offers.whiterhino.com/hubfs/ACH%202%20tablets%20crop.jpg --- [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![white_rhino_desktop.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_desktop.png?width=457&name=white_rhino_desktop.png "white_rhino_desktop.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) [![whiterhino_desktop_logo-1.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/whiterhino_desktop_logo-1.png?width=457&name=whiterhino_desktop_logo-1.png "whiterhino_desktop_logo-1.png")](http://www.whiterhino.com) [![logo_whiterhino-small.png](https://offers.whiterhino.com/hs-fs/file-384671339-png/images/logo_whiterhino-small.png?width=150&name=logo_whiterhino-small.png "logo_whiterhino-small.png")](http://www.whiterhino.com) [![white_rhino_logo_mobile.png](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white_rhino_logo_mobile.png?width=150&name=white_rhino_logo_mobile.png "white_rhino_logo_mobile.png")](http://www.whiterhino.com) # HIPAA-compliant website personalization Understand the HIPAA compliance risks associated with personalized marketing and look at the tools that are available today that will enable organizations to reap the benefits of personalization while maintaining patient trust. ###### PLEASE REGISTER TO DOWNLOAD Personalization offers significant opportunity to drive heightened business results, but it can't come at the expense of sharing PHI. Download this paper to explore: - Specific compliance risks associated with real-world personalization use cases - Exiting tools that your organization can use to mitigate risk - A 2030 vision for getting HIPAA-compliant personalization right   ##### about us White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience. [learn more](http://www.whiterhino.com/about) ##### get in touch Main office:   399 Boylston St., 6FL, Boston, MA 02116 781 862 4900 [contact us](http://www.whiterhino.com/contact) [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20linkedin.png?width=28&height=28&name=white%20rhino%20linkedin.png "white rhino linkedin.png")](https://www.linkedin.com/company/124170)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20twitter.png?width=28&height=28&name=white%20rhino%20twitter.png "white rhino twitter.png")](https://twitter.com/RhinoTalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20facebook.png?width=28&height=28&name=white%20rhino%20facebook.png "white rhino facebook.png")](https://www.facebook.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20instagram.png?width=28&height=28&name=white%20rhino%20instagram.png "white rhino instagram.png")](https://www.instagram.com/rhinotalk)  [![](https://offers.whiterhino.com/hs-fs/hubfs/images/Site_Refresh_Oct2016/white%20rhino%20vimeo.png?width=28&height=28&name=white%20rhino%20vimeo.png "white rhino vimeo.png")](https://vimeo.com/whiterhino) © Copyright 2025 White Rhino. All rights reserved. [Privacy Policy](http://www.whiterhino.com/privacy)