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For all the years B2B marketers have been doing content marketing, less than half know what a successful content marketing program actually looks like. This eBook explores a new equation for calculating the value of content marketing – for your audience and your business:
- A one-to-many model for producing large volumes of content without hiring an army of writers
- Strategies to ensure your promotions connect with audiences on an individual level
- The marketing stack that Citrix used to see exactly how much revenue each promotion drove
