VIDEO SERIES

The neuroscience behind consumer decision making

What happens when you put a neurologist, professor of neuroscience, and marketer together in a room at HUBweek? You get some valuable secrets about how advertising can activate the right emotional triggers and gain access to the brain's most complex cognitive processing areas.
MEET YOUR PANELISTS
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Joel A. Salinas, MD, MS, MBA

Neurologist, Cognitive Behavioral Neurology Unit

Massachusetts General Hospital

Harvard Medical School

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Manuel Garcia-Garcia, PhD

SVP, Neuro & Behavioral Science Center

Ipsos

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Dan Greenwald

Founder, President & Chief Creative Officer

White Rhino

ABOUT HUBWEEK

A festival for the future

Founded in December 2014 by The Boston Globe, Harvard University, MIT and Massachusetts General Hospital, HUBweek is a first-of-its-kind civic collaboration and weeklong festival that brings together the most creative and inventive minds making an impact in art, science and technology. 

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about us

White Rhino is a brand experience design firm specializing in building trust between consumers and brands in healthcare and B2B. We build micro-moments of trust across the customer journey by applying principles based on the intersection of marketing, psychology and neuroscience.

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