What if you knew exactly what patients wanted from your website?

White Rhino and leading healthcare industry partners are launching a pioneering study into digital personalization and AI in healthcare.

Complete the form to learn how you and your organization can get involved.

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The digital front door serves as the gateway to patient engagement and trust.

The State of Patient Personalization: Insights into AI & Digital Trust

Our research will help healthcare providers design digital experiences that align with the quality, trust, and personalized care patients expect in a clinical setting.

  • Understand Patient Perspectives on Personalization:  Evaluate how patients and caregivers interact with personalized web content, the most effective features, and attitudes toward digital personalization.

  • Identify Barriers to Trust, Usability, and Engagement: Pinpoint challenges patients and caregivers face including concerns with website tracking, comfort with data sharing, and attitudes towards AI features.

3 Ways to Get Involved

Advancing patient-centered personalization and strengthening trust in digital healthcare is not just a goal—it’s a business imperative. But we know that topics like this can be hard to prioritize with everything else on a healthcare marketer’s plate. This is our way of helping get the answers faster and more efficiently. You can get involve in one of three ways:

Survey Your Market

We’re inviting select healthcare leaders to help field this survey by sharing it with your patients. Or opt to have us field an independent consumer panel in your market. In return, you’ll receive access to the full report and the tailored results for your market.

User Testing

Complement the findings with actionable feedback on your existing digital experience. Select a landing page, search page, or other key part of your web experience. we’ll perform qualitative patient interviews in your market.

Sponsor

Play a more active role by contributing to the research strategy. Provide input on the topics you believe should be explored and receive a first look at key findings, including detailed cross-tabs segmented by age, geography, digital proficiency, and insurance coverage.

About White Rhino

For over 25 years, White Rhino has humanized digital channels by harnessing the emotional and cognitive processes behind decision-making. Drawing from psychology and neuroscience, the agency pinpoints critical moments that influence behavior to create digital experiences that improve the patient, caregiver, and provider experience.