Uncover the science behind the most powerful gatekeeper in B2B decision making: the amygdala. Discover effective strategies to navigate its scrutiny, ensuring your message deeply resonates and gains the trust of your audience.

  • Understand the six trust levers and the vital role of shared vision in winning over non-clinical healthcare buyers.
  • Explore a detailed persona outlining the emotional and business drivers for non-clinical decision makers.
  • Learn how you can craft messaging for your sales team that will help them clearly articulate how your products and services fit in with prospects' personal and business pain points.