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Uncover the science behind the most powerful gatekeeper in B2B decision making: the amygdala. Discover effective strategies to navigate its scrutiny, ensuring your message deeply resonates and gains the trust of your audience.
- Understand the six trust levers and the vital role of shared vision in winning over non-clinical healthcare buyers.
- Explore a detailed persona outlining the emotional and business drivers for non-clinical decision makers.
- Learn how you can craft messaging for your sales team that will help them clearly articulate how your products and services fit in with prospects' personal and business pain points.
